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And that’s why the, the discovery and the ease of use I think were critical.”

And, while pros I think were the ones who were using multitasking in the past, we really want to take it more broadly because we think there’s applicability to many, many folks. “I think you’ve got it,” Borchers says when I mention the spatial gymnastics, “but the way that we think about this is that the step forward and multitasking makes it easier discover, easier to use even more powerful.
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Specifically Apple’s philosophy in the design of multitasking on iPadOS 15 and the update from the old version, which required a lot of acrobatics of the finger and a strong sense of spatial awareness of objects hovering out off the edges of the screen. So I ask Borchers and Marineau-Mes to talk a little bit about multitasking. It’s a very unique opportunity to say, hey, this is what working on a device like this feels like looks like should be. Since the iPad stands alone as pretty much the only successful tablet device on the market, Apple has a unique position in the industry to determine what kinds of paradigms are established as standard. Though it can be useful in the right circumstances, the un-discoverable gesture system and confusing hierarchy of the different kinds of combinations of apps made it a sort of floppy affair to utilize correctly for an apt user much less a beginner. If you’ve been following along, you’ll know that the gesture-focused multitasking interface of iPadOS has had its share of critics, including me.
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Among the most hotly anticipated for iPad Pro users, however, are improvements to Apple’s multitasking system. IPad has a bunch of new core features including SharePlay, Live Text, Focuses, Universal Control, on-device Siri processing and a new edition of Swift Playgrounds designed to be a prototyping tool.
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Marineau-Mes works on the team of Apple software SVP Craig Federighi and was pivotal in the development of this new version. I had the chance to speak to Bob Borchers, Apple’s VP of Worldwide Product Marketing, and Sebastien (Seb) Marineau-Mes, VP, Intelligent System Experience at Apple about the release of iPadOS 15 to discuss a variety of these improvements. This year’s announcements about iOS 15 and iPadOS 15 seemed designed to counter that narrative with the introduction of a broad number of quality of life improvements to multitasking as well as a suite of system-wide features that nearly all come complete with their own developer-facing APIs to build on. In that same time frame, the software of the iPad, especially its ability to allow users to use multiple apps at once and in its onramps for professional software makers, has come under scrutiny for an apparently slower pace.


The iPad lineup, especially the larger iPad Pro, has kept up an impressively frantic pace of hardware innovation over the past few years. The announcement of new iPad software at this year’s WWDC conference had an abnormally large expectation hung on it.
